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· Administrator of Internet High Fives
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Hope they can make it happen.

Need to get rid of those black fender panels... That's not how the two-tone look works. 😉

 
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Around the $35k mark, I think, would be great but I would be looking at this number after incentives. There are a few perks here in NJ for electrics that sweeten the deal.

I am going to have a conversation with the Mrs. about it for sure but not sure if I can get the approval since I just picked up my Outback XT not too long ago.

 

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I think Solterra will be ready in a couple of years (maybe more) and have a base MSRP under 40 K. But the desirable trims easily push that past 45K.

I just saw how the guy on the e for electric youtube channel got his ID4 for 30K after incentives. Even includes 2 or 3 years free charging. That is a great price. But, VW is desperate to get these out the door, so they will cut the price to do that. Also, the next gen is due to get a completely new floorpan (and be an all new car), so this gen 1 ID4 will be yesterday's news. You get what you pay for?
 

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I think Solterra will be ready in a couple of years (maybe more) and have a base MSRP under 40 K. But the desirable trims easily push that past 45K.

I just saw how the guy on the e for electric youtube channel got his ID4 for 30K after incentives. Even includes 2 or 3 years free charging. That is a great price. But, VW is desperate to get these out the door, so they will cut the price to do that. Also, the next gen is due to get a completely new floorpan (and be an all new car), so this gen 1 ID4 will be yesterday's news. You get what you pay for?
Hopefully the Solterra available in mid-2022
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Comparison:
  • 2022 Hyundai Kona Electric From $34,000 with 258 mile range and 201 hp
  • 2022 Mazda MX-30 EV/MSRP From $33,470 with 100 mile range and 143 hp.
  • 2022 Nissan LEAF SL PLUS From $37,400 with 215 mile range and 214 hp.
  • 2022 Volkswagon ID.4 From $39,995 with 240 mile range and 201 hp
$30,000 to $35,000 before incentives/tax credits would be ideal!
That price range may be ideal, but I doubt that it will happen. Subaru charges $36,770 for Crosstrek PHEV with an 8.8 kWh battery (17 mile range). I am pretty sure that the Solterra BEV with its 71.4 kWh battery comes in above that price.

At the top end, I am hoping the 2022 Toyota RAV4 Prime with 18 kWh battery /MSRP From $39,800 is considered the upper bound. Of course I am talking about base price with other trims to be higher.I doubt very much that Subaru executives are free to set an MSRP that doesn't meet with the approval of Toyota executives. One would expect the Solterra be priced around the same as the bZ4X all wheel drive so that the choice between them is basically one of style.

The enemy is carbon, not internal combustion engines," Akio Toyoda, Toyota's president, said at a briefing in mid November. "We need diverse solutions, that's the path toward challenging carbon neutrality."
Even though the above quote was well meaning, I think Toyota executives are stinging a little from the criticsm they have received about being anti BEV. They recently raised their 2030 goal from 2 million BEVs worldwide to 3.5 million BEVs.

I think Toyota is motivated to come up with a reasonable MSRP for the bZ4X to jumpstart the automaker. The Toyota Mirai starts at $49,500 which is considerably lower than it was two years ago. Toyota seems anxious to sell Mirais. Hence I hope Solterra will be reasonably priced.

Personally, I don't find the Crosstrek PHEV to be reasonably priced. There were reports from the Alternate Fuels Data Center that Subaru only sold 880 hybrids out of total US Crosstrek sales of 131,152 for 2019. Subaru media does not report sales volume of the Crosstrek PHEV.
 

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Hyundai Ioniq 5 price has been announced. It starts at $40,925 for SE Standard Range model with RWD (only $1K more than the ID.4). The Ioniq 5 gets 220 miles of range from 58.0-kWh battery. The Solterra gets the same range with an AWD using a bigger battery. Despite the difference between AWD and RWD, I am hoping that Subaru matches the $40,925 for the base model Solterra.
Pilot said:
Around the $35k mark, I think, would be great but I would be looking at this number after incentives. There are a few perks here in NJ for electrics that sweeten the deal.
Maybe!
 

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One thing that I was looking at is the ID.4 AWD (Pro) is < $45k. The ID.4 is equipped significantly better than the "Base" model Solterra (which they are now calling a Premium, to confuse things...), has a longer range and much more power.

So this gives me some hope that the base model Solterra will be closer to $40k and than $40k USD.

The Ioniq SE AWD is $47550 by the way.
 

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he "Base" model Solterra (which they are now calling a Premium, to confuse things...)
They have chosen not to have an actual Base trim for Solterra so I can understand why the Premium as the "basic" Solterra stands out. Base trim on the other Subaru models is not a huge seller so having a stripped down EV probably doesn't make financial sense, at least for an initial offering.
 

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I get it, it's Premium basically because it is an EV, not because of the features we have come to expect in the "Premium" model as Subaru owners :)

Anyway feature wise I don't know how the Ioniq AWD compares to the ID.4 but I think both "nicer, faster, and farther" than the base model Subaru which gives me hope for the Subaru's base model being cheaper. The Subaru can't be less nice, slower and lower range for $45k, but it can be just not cheap enough to drive sales to the base model vs the Limited model, like $43k premium vs $45k limited or something like that.

For the Ioniq:. If you want more performance, there’s HTRAC All Wheel Drive with 74kW and 165kW motors that belt out 320 hp yet still give you an efficient 269-mile range.⁠
 

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Keep in mind that there's always going to be a slight cost premium (pardon the expression) on the Subaru because it only comes in AWD while many, if not most, of the more "value priced" EVs are going to be 2WD. I would also guess that the Subaru AWD system on the Solterra will be a step above many, too. I don't think Subaru is going for being the mass market winner here. They don't do that with all their existing vehicles. Rather, they try to be the best at what they do well with comfortable, fleet-footed and uber-safe vehicles.
 

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Yeah only looking at AWD cars. The Base AWD model for each of these models:
VW ID.4 Pro AWD $44750
Hyundai Ioniq 5 AWD $47550
Mustang Mach E $46595
Keep in mind that there's always going to be a slight cost premium (pardon the expression) on the Subaru because it only comes in AWD while many, if not most, of the more "value priced" EVs are going to be 2WD.
That is true that there will be a cost premium, but Subaru has always sold the least expensive AWD car in the US. I would be disappointed if the solterra is the most expensive starting MSRP on the Subaru vehicle lineup,

  • Forester Touring Starting at $35,295
  • Outback Touring XT Starting at $39,945
  • Ascent Touring Starting at $45,445
  • Solterra Starting at $??,????
 
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