Comparison:
- 2022 Hyundai Kona Electric From $34,000 with 258 mile range and 201 hp
- 2022 Mazda MX-30 EV/MSRP From $33,470 with 100 mile range and 143 hp.
- 2022 Nissan LEAF SL PLUS From $37,400 with 215 mile range and 214 hp.
- 2022 Volkswagon ID.4 From $39,995 with 240 mile range and 201 hp
$30,000 to $35,000 before incentives/tax credits would be ideal!
That price range may be ideal, but I doubt that it will happen. Subaru charges
$36,770 for Crosstrek PHEV with an 8.8 kWh battery (17 mile range). I am pretty sure that the Solterra BEV with its 71.4 kWh battery comes in above that price.
At the top end, I am
hoping the
2022 Toyota RAV4 Prime with 18 kWh battery /MSRP From $39,800 is considered the upper bound. Of course I am talking about base price with other trims to be higher.I doubt very much that Subaru executives are free to set an MSRP that doesn't meet with the approval of Toyota executives.
One would expect the Solterra be priced around the same as the bZ4X all wheel drive so that the choice between them is basically one of style.
The enemy is carbon, not internal combustion engines," Akio Toyoda, Toyota's president, said at a briefing in mid November. "We need diverse solutions, that's the path toward challenging carbon neutrality."
Even though the above quote was well meaning, I think Toyota executives are stinging a little from the criticsm they have received about being anti BEV. They recently raised their 2030 goal from 2 million BEVs worldwide to 3.5 million BEVs.
I think Toyota is motivated to come up with a reasonable MSRP for the
bZ4X to jumpstart the automaker. The Toyota Mirai starts at
$49,500 which is considerably lower than it was two years ago. Toyota seems anxious to sell Mirais. Hence I hope Solterra will be reasonably priced.
Personally, I don't find the Crosstrek PHEV to be reasonably priced. There were reports from the Alternate Fuels Data Center that Subaru only sold 880 hybrids out of total US Crosstrek sales of 131,152 for 2019. Subaru media does not report sales volume of the Crosstrek PHEV.