I just saw the car at the NYC Auto Show today. It feels way more Toyota than Subaru (speaking as a 4-time Subaru owner).
Yep, I almost canceled my reservation because it screams Toyota soooo much.
It's clear Toyota was building a RAV4 sportback (like the C40 to the XC40 for Volvo, or the Q4 Sportback e-tron to the Q4 e-tron for Audi) and using Subaru to build the electric all wheel drive capabilities for future use on other Toyota vehicles. I've had a handful of Toyota's and over 10 Subaru's and the one thing that really annoys me about Toyota's is how cheap everything feels inside and how bad the all wheel drive works in the snow. I bought a new RAV4 and traded it in after less than a year I hated it so much (a couple model generations ago), then had a Tacoma for a few years that was great overall (except for gas mileage), but there wasn't any full time 4 wheel drive (like all my Jeeps have had) so it was dangerous to drive in mixed road conditions, especially at highway speeds. So after swapping a first year Jeep Liberty on a used 2007 Legacy to get better mileage on the daily commute, and after being so impressed with it overall, I ended up trading in the Tacoma on the first of many new Subaru's (and have never considered another brand since).
So aside from rambling, the purpose of this post was to suggest going to read comments on bZ4X reviews (I used a variety of youtube videos) and see just how many diehard Toyota customers there are praising how Toyota "finally did it right" for a variety of vehicle design considerations (of course there's lot's of haters as well, but that's true no matter what the subject). All those positive comments really made me think the Subaru team was in there somewhere throwing up red flags when some of the standard Toyota design was overwhelming.
I think the Solterra will be a great car. My biggest beef is all the revenue generation for services that Toyota is embarking on, and paying for anything Google provides (why I won't consider a Volvo or Polestar). It is ridiculous to have a navigation system that can't operate when there's no cell service, and the first thing you see when you power up your new car should NOT be a "subscribe" button -- that's appalling.