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Discussion Starter · #1 ·
This article talks (no new info) about the Solterra's Subaru-ness:

It ends with the following comment.

"The average unit sales price of Subaru in the United States is around $ 34,000, but the flood of Subaru users to the $ 50,000 Soltera can be said to have given two light to the future of Subaru. First, the new value of "Subaru-ness" produced by electricity was recognized. Second, the company has opened the door to a new frontier price range of $ 50,000."

How nice. Our inelastic enthusiasm for Subaru's first EV may suggest to Subaru that raising the average cost of a Subaru to $50k is A-OK. That certainly wasn't my intention in signing up for a Toyota-ru EV.
 

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Wasn’t the Ascent Touring pretty much already close to that price range?

Of course, if 50K is the magic number, then I believe only the Touring Solterra crosses that line (MSRP), in the general vehicle lineup…
 

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That’s the Ascent Touring price with no additional options. While it doesn’t cross $50K, it’s pretty close, and given another year or two in the current automotive environment, it’s sure to cross that $50K.

The point i am making is that the price impact the Solterra may introduce to the wider Subaru vehicle lineup probably won’t be significant, given current market trends. Overall, I think most buyers understand it’s difficult to compare EV pricing to traditional vehicle pricing on a one-to-one basis.
 

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Some pretty big jumps in the Outback's MSRP. These are the announcements made so far for 2023. A Limited 5-Door Impreza with some additional option packages could cost more than a Base Outback.
Comparison shop a 2023 Volvo XC40 (184 hp)/MSRP From $36,350 (front wheel drive)

Trans
MSRP
Model/Trim
MSRP
+ dest. & del.
Option Code
Impreza Sedan
5MT​
$19,795​
Base​
$20,815​
1​
152hp​
CVT​
$21,095​
Base​
$22,115​
3​
152hp​
CVT​
$23,195​
Premium​
$24,215​
11, 14​
152hp​
CVT​
$24,595​
Sport​
$25,615​
21, 23​
152hp​
Impreza 5-door
5MT​
$20,295​
Base​
$21,315​
1​
152hp​
CVT​
$21,595​
Base​
$22,615​
3​
152hp​
CVT​
$23,695​
Premium​
$24,715​
11, 14​
152hp​
5MT​
$23,995​
Sport​
$25,015​
21​
152hp​
CVT​
$25,095​
Sport​
$26,115​
21, 23​
152hp​
CVT​
$27,395​
Limited​
$28,415​
31, 35​
152hp​
Legacy
CVT​
$24,395​
Base​
$25,415​
2​
182hp​
CVT​
$26,695​
Premium​
$27,715​
11, 13, 15​
182hp​
CVT​
$33,895​
Sport​
$34,915​
21​
260hp​
CVT​
$31,445​
Limited​
$32,465​
31, 34​
182hp​
CVT​
$37,695​
Touring XT​
$38,715​
41​
260hp​
Outback
CVT​
$28,395​
Base​
$29,620​
‘01​
182hp​
CVT​
$30,695​
Premium​
$31,920​
11, 13, 15​
182hp​
CVT​
$33,495​
Onyx Edition​
$34,720​
21, 22​
182hp​
CVT​
$35,295​
Limited​
$36,520​
31, 34​
182hp​
CVT​
$39,845​
Touring​
$41,070​
41​
182hp​
CVT​
$38,595​
Onyx Edition XT​
$39,820​
22​
260hp​
CVT​
$38,445​
Wilderness​
$39,670​
21, 22​
260hp​
CVT​
$39,695​
Limited XT​
$40,920​
32​
260hp​
CVT​
$42,295​
Touring XT​
$43,520​
41​
260hp​
Crosstrek
6MT​
$23,645​
Base​
$24,870​
1​
152hp​
CVT​
$24,995​
Base​
$26,220​
3​
152hp​
6MT​
$24,795​
Premium​
$26,020​
11​
152hp​
CVT​
$26,145​
Premium​
$27,370​
13​
152hp​
CVT​
$28,140​
Premium​
$29,365​
14​
$1,995
CVT​
$26,745​
Special Edition​
$27,970​
15​
$600
CVT​
$27,995​
Sport​
$29,220​
21​
182hp​
CVT​
$29,595​
Sport​
$30,820​
22​
$1,600
CVT​
$29,495​
Limited​
$30,720​
31​
182hp​
CVT​
$30,495​
Limited​
$31,720​
32​
$1,000
CVT​
$31,890​
Limited​
$33,115​
33​
$2,395
BRZ
6MT​
$28,595​
BRZ Premium​
$29,615​
1​
228hp​
6AT​
$30,095​
BRZ Premium​
$31,115​
3​
228hp​
6MT​
$31,095​
BRZ Limited​
$32,115​
11​
228hp​
6AT​
$32,795​
BRZ Limited​
$33,815​
13​
228hp​

The Crosstrek MSRPs need the option table to understand.
2023 Crosstrek Option Packages
Code
Standard Model (6MT)​
1​
Std.​
Standard Model (CVT and EyeSight)​
3​
Std.​
Standard Premium Model (6MT)​
11​
Std.​
Standard Premium Model (CVT)​
13​
Std.​
Moonroof + Blind Spot Detection/ Rear Cross Traffic Alert +Keyless Access with Push-Button Start + Power Driver Seat​
14​
$1,995​
Desert Khaki exterior paint + 8.0-inch STARLINK Multimedia Plus system​
15​
$600​
Standard Sport Model​
21​
Std.​
Moonroof + Blind Spot Detection/ Rear Cross Traffic Alert + 8.0-inch STARLINK Multimedia Plus system​
22​
$1,600​
Standard Limited Model​
31​
Std.​
Moonroof​
32​
$1,000​
Moonroof + Navigation System + Harman Kardon Amplifier and Speakers​
33​
$2,395​
 
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