[bob E]

This article talks (no new info) about the Solterra's Subaru-ness:

ソルテラがスバルにもたらすふたつの光明とは？　北米初期ロット7000台はほぼ完売!! - 自動車情報誌「ベストカー」

スバルの誇る「走りへの強いこだわり」、「スバルらしさ」はEV化で一体どうなる？？？ 本誌『ベストカー』の月イチ連載、ナカニシ自動車産業リサーチ・中西孝樹氏による「自動車業界一流分析」第8回。 #スバル #ソルテラ #トヨタ #bZ4X

bestcarweb.jp

It ends with the following comment.

"The average unit sales price of Subaru in the United States is around $ 34,000, but the flood of Subaru users to the $ 50,000 Soltera can be said to have given two light to the future of Subaru. First, the new value of "Subaru-ness" produced by electricity was recognized. Second, the company has opened the door to a new frontier price range of $ 50,000."

How nice. Our inelastic enthusiasm for Subaru's first EV may suggest to Subaru that raising the average cost of a Subaru to $50k is A-OK. That certainly wasn't my intention in signing up for a Toyota-ru EV.

 

[FelineFreddie]

Wasn’t the Ascent Touring pretty much already close to that price range?

Of course, if 50K is the magic number, then I believe only the Touring Solterra crosses that line (MSRP), in the general vehicle lineup…

 

[bobleon39540]

The Ascent Touring is $45,945

 

[FelineFreddie]

That’s the Ascent Touring price with no additional options. While it doesn’t cross $50K, it’s pretty close, and given another year or two in the current automotive environment, it’s sure to cross that $50K.

The point i am making is that the price impact the Solterra may introduce to the wider Subaru vehicle lineup probably won’t be significant, given current market trends. Overall, I think most buyers understand it’s difficult to compare EV pricing to traditional vehicle pricing on a one-to-one basis.

 

[Plugslug]

Better make a car that has wheels that stay attached before getting too cocky about seeing how much money they can get for them.

 

[n6nl]

Thus the delay in announcing prices for Canada.🙃

 

[Bam]

This delay might cause them to miss the boat of charging whatever crazy money they can for this

 

[frankamartin]

Some pretty big jumps in the Outback's MSRP. These are the announcements made so far for 2023. A Limited 5-Door Impreza with some additional option packages could cost more than a Base Outback.
Comparison shop a 2023 Volvo XC40 (184 hp)/MSRP From $36,350 (front wheel drive)

Trans​	MSRP​	Model/Trim​	MSRP + dest. & del.​	Option Code​	​
​	​	Impreza Sedan​	​	​	​
5MT​	$19,795​	Base​	$20,815​	1​	152hp​
CVT​	$21,095​	Base​	$22,115​	3​	152hp​
CVT​	$23,195​	Premium​	$24,215​	11, 14​	152hp​
CVT​	$24,595​	Sport​	$25,615​	21, 23​	152hp​
​	​	Impreza 5-door​	​	​	​
5MT​	$20,295​	Base​	$21,315​	1​	152hp​
CVT​	$21,595​	Base​	$22,615​	3​	152hp​
CVT​	$23,695​	Premium​	$24,715​	11, 14​	152hp​
5MT​	$23,995​	Sport​	$25,015​	21​	152hp​
CVT​	$25,095​	Sport​	$26,115​	21, 23​	152hp​
CVT​	$27,395​	Limited​	$28,415​	31, 35​	152hp​
​	​	Legacy​	​	​	​
CVT​	$24,395​	Base​	$25,415​	2​	182hp​
CVT​	$26,695​	Premium​	$27,715​	11, 13, 15​	182hp​
CVT​	$33,895​	Sport​	$34,915​	21​	260hp​
CVT​	$31,445​	Limited​	$32,465​	31, 34​	182hp​
CVT​	$37,695​	Touring XT​	$38,715​	41​	260hp​
​	​	Outback​	​	​	​
CVT​	$28,395​	Base​	$29,620​	‘01​	182hp​
CVT​	$30,695​	Premium​	$31,920​	11, 13, 15​	182hp​
CVT​	$33,495​	Onyx Edition​	$34,720​	21, 22​	182hp​
CVT​	$35,295​	Limited​	$36,520​	31, 34​	182hp​
CVT​	$39,845​	Touring​	$41,070​	41​	182hp​
CVT​	$38,595​	Onyx Edition XT​	$39,820​	22​	260hp​
CVT​	$38,445​	Wilderness​	$39,670​	21, 22​	260hp​
CVT​	$39,695​	Limited XT​	$40,920​	32​	260hp​
CVT​	$42,295​	Touring XT​	$43,520​	41​	260hp​
​	​	Crosstrek​	​	​	​
6MT​	$23,645​	Base​	$24,870​	1​	152hp​
CVT​	$24,995​	Base​	$26,220​	3​	152hp​
6MT​	$24,795​	Premium​	$26,020​	11​	152hp​
CVT​	$26,145​	Premium​	$27,370​	13​	152hp​
CVT​	$28,140​	Premium​	$29,365​	14​	$1,995​
CVT​	$26,745​	Special Edition​	$27,970​	15​	$600​
CVT​	$27,995​	Sport​	$29,220​	21​	182hp​
CVT​	$29,595​	Sport​	$30,820​	22​	$1,600​
CVT​	$29,495​	Limited​	$30,720​	31​	182hp​
CVT​	$30,495​	Limited​	$31,720​	32​	$1,000​
CVT​	$31,890​	Limited​	$33,115​	33​	$2,395​
​	​	BRZ ​	​	​	​
6MT​	$28,595​	BRZ Premium​	$29,615​	1​	228hp​
6AT​	$30,095​	BRZ Premium​	$31,115​	3​	228hp​
6MT​	$31,095​	BRZ Limited​	$32,115​	11​	228hp​
6AT​	$32,795​	BRZ Limited​	$33,815​	13​	228hp​

The Crosstrek MSRPs need the option table to understand.

2023 Crosstrek Option Packages​	Code​	​
Standard Model (6MT)​	1​	Std.​
Standard Model (CVT and EyeSight)​	3​	Std.​
Standard Premium Model (6MT)​	11​	Std.​
Standard Premium Model (CVT)​	13​	Std.​
Moonroof + Blind Spot Detection/ Rear Cross Traffic Alert +Keyless Access with Push-Button Start + Power Driver Seat​	14​	$1,995​
Desert Khaki exterior paint + 8.0-inch STARLINK Multimedia Plus system​	15​	$600​
Standard Sport Model​	21​	Std.​
Moonroof + Blind Spot Detection/ Rear Cross Traffic Alert + 8.0-inch STARLINK Multimedia Plus system​	22​	$1,600​
Standard Limited Model​	31​	Std.​
Moonroof​	32​	$1,000​
Moonroof + Navigation System + Harman Kardon Amplifier and Speakers​	33​	$2,395​