[JayEM]

I'm sure plenty of you (in the US anyway) have seen the Solterra commercial currently airing.

The punchline is interesting, but there's an unintended meaning that doesn't look so good for the company that paid for the ad. But at least, if unintentionally, they're admitting it.

Solterra Our Journey

 

[md.]

It honestly took me a couple seconds to figure out what they were trying to say the first time I saw that!

 

[R P]

Haha, subtle, but yeah pretty good ad...

 

[Whoabear]

I guess I took it as intentionally saying that as a brand, they have catching up to do in the EV department, like the couple is saying they have catching up to do for the bumperstickers. IE both interpretations saying we now have the car and its a start, but more to do.

Which I suppose could be interpreted as admitting that the actual car has come catching up to do to, features wise....

 

[KSchneider]

FWIW wjem I watched the video what came to mind was the the "We" that has catching up to do is neither Subaru not the Solterra per se but rather the human race and especially all who drive carbon-polluting automobiles are the ones who have lots of catching up to do.

 

[JayEM]

FWIW wjem I watched the video what came to mind was the the "We" that has catching up to do is neither Subaru not the Solterra per se but rather the human race and especially all who drive carbon-polluting automobiles are the ones who have lots of catching up to do.

That's putting a positive spin on it! I guess it has multiple possible meanings - which may be a good thing.

 

[Bam]

Those two definitely like the smell of their own farts