[bob E]

기아 'EV6', 美 슈퍼볼 광고에 홈페이지 트래픽 921% 폭증 | 아주경제

미국 프로미식축구(NFL) 챔피언 결정전 ‘슈퍼볼 2022’에서 공개한 기아의 첫 번째 전용전기차 ‘EV6’ 광고가 폭발적 반응을 보이고 있다.21일 현대자동차그룹 광고계열사 이노션 월드와이드에 따르면 지난 14일 슈퍼볼 경기...

www.ajunews.com

google translate:

"traffic to the Kia brand page increased by 921% after the advertisement aired. Inquiries about EV6 purchases poured in, with more than 480,000 visitors coming to the website on the day of the Super Bowl alone. "

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Count me as one of those 480k folks who visited the Kia website that day. Could there possibly be 480,000 people in the US who are interested in purchasing an EV in the coming year?

You've got to admit that Kia's PR folks really scored one against Subaru with their Robot Dog.

 

[Reknid]

The EV6 is a great looking vehicle with plenty of positives. But clearing things up a bit, the data is unique to Cars.com searches. I don’t doubt that the web traffic was significant for Kia itself, but searches for the BMW iX were up 782% on the Cars.com site as well.
Posing it as a win vs the Solterra is one way to view it, but comparing the data to, in this case, nothing because the Solterra wasn’t featured in a Super Bowl ad is kind of empty. Is it a great car?? Yes. And it is actually the main competitor to the Solterra for our family. Plus, there isn’t inventory available for Subaru to capitalize on using advertising. Once pricing is announced, orders are in and sales are completed, then we should expect a marketing push. The article, see here, is EV6 heavy to a start but also lists most of the web traffic data for the vehicles that paid for a Super Bowl ad on the Cars.com website.
I count the mass EV advertising as a big win for the national electric charging infrastructure if this market growth continues for non Tesla EVs. Without continuous growth, the charging options will remain limited.